Justin Combs Takeover Houston

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With a less than 48 hours notice, I Am Phreshy teamed up with client, the JMULAN AGENCY to curate a series of special events during H.A.W. (Houston Appreciation Weekend).  The events in which were  hosted by clients Justin Combs & JMulan were carefully curated to celebrate Justin Combs work within the Industry and Houston culture. Outside of an already busy schedule, we curated a private dinner party for Justin Combs honoring “Millennial Influencers” and then we teamed up with Aloft Houston Downtown to host the “Bad Boy Rooftop Takeover ” party to close out the weekend.

New Millennial Influencer Dinner: Honoring Justin Combs

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Hosted by the culture queen herself, Ms. JMulan,  guests were treated to a private dinner of a lifetime with cuisine curated by Saki of Sakis Kitchen.  Bad Boy x Deleon-34The mood was set inside a 1.3 Million dollar home nestled in the Montrose area of  Houston facing the beautiful downtown skyline. To keep the “Bad Boy” & Combs Enterprises feel, Deleon Tequila, custom “Bad Boy” plates and a color scheme of black, gold and red were all heavily used to bring that ambiance to the dinner. Prior to the honoree guests arrivals, media, influencers and a few extended invitees were able to tour the venue while enjoying delicious deserts and Deleon Cocktails curated especially for the event. Honorees then arrived and networked amongst each other while the DJ played 90s/early 00’s music. Dinner began around 10:30 PM and by the end of the night all the guests gathered on the top level of them home where JMulan hosted a toast sponsored by MOET.

Bad Boy Rooftop Takeover: JMulan Agency & Aloft Downtown Houston

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On Sunday, Justin and Friends took over the roof top of one of Houston most beautiful Downtown destinations, The Aloft Hotel. Guests were given a chance to meet and party with Justin Combs, friends like Lil Twist and Kirko Bangz and the entire JMulan Agency Staff. Organized by the I Am Phreshy brand,  the event brought a wonderful end to Houston Appreciation Weekend. The Aloft Houston Downtown provided the perfect views, DJ ARI provided the Vibes and Spoiled Rotten Catering provided small bites. The atmosphere on the 11th floor of the Aloft were breathtaking. Thank you to Revolt TV, Sway Ambrose, Hip Hop Weekly for capturing the moments and celebrity guests Maxo Kream, Kirko Bangz, Lil Twist, and Kwame Boateng  for coming out to show appreciation during the Roof Top Takeover.

 

 

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On behalf of the I Am Phreshy brand and The JMulan Agency, thank you to all of the sponsors, supporters and guests who helped make Justin stay in Houston the best.

-Phreshy

 

PREMIER HTX – THE REVIEW

 

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Photo By: Tiarra Wilson
TW Visuals
Premier Htx Launch

On July 20th, The Grand Launch of PREMIER was held at the Rockefeller center in Houston, Texas. The night was filled with some of Houston’s top socialites, local celebrities and fashion designers. The goal of the PREMIER Launch event was to bring an upper echelon feel to Houston’s nightlife by having art, music and fashion collide. Guests were allowed to enjoy these spontaneous random acts throughout the night while network among themselves.

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Models for PREMIER were carefully selected from a series of  casting calls orchestrated by Houston’s top creative agency, The JMulan Agency.  The JMulan Agency also lended creative direction, event coordination and  public relations services to ensure that the PREMIER Grand Launch event ran as smoothly as possible.

Photo By: Tiarra Wilson

Photo By: Tiarra Wilson
TW Visuals
Premier Htx Launch

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Photo By: Tiarra Wilson
TW Visuals
Premier Htx Launch

 

The fashion activation during the PREMIER Launch featured amazing designers Rocky Boston and Third Coast Customs. Models were queued to walk by sirens immediately dispersing from different holding areas around the venue.

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Photographer: Michael Anthony Placement by: Adrien ZenoCourtesy of Hip Hop Weekly Magazine

Ditching the traditional runway walk, they would march to the center of the venue and stand in a well choreographed formation while attendees could take photos of the designs. The fashion activation portion of the PREMIER Launch was beautifully illustrated to allow each designer a unique way of showcasing of their work. It also allowed attendees to get up close and personal to the models and designs making them apart of the show.

 

 

Photographer: Michael Anthony Placement by: Adrien ZenoCourtesy of Hip Hop Weekly Magazine

 

 

 

 

The PREMIER Launch event centered around creativity and art.  Another highlight of the night was the live painter. Set up center stage, the artist created masterpieces that would eventually be presented by the end of the Launch Party.

 

PREMIER SNAPS

 

 

 

THANK YOU HOUSTON

 

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Photo By: Tiarra Wilson TW Visuals Premier Htx Launch

With over 200 people in attendance, the Grand Launch of PREMIER surpassed expectations of the owner. The vision of bringing together creative like minded individuals residing in the Houston area was a success. Luxury wardrobe stylist, millennial philanthropist and entrepreneur, Ervin Michael Rodgers joined by Houston’s elite creatives and corporate partners presented an evening of eloquence and excellence.

 

 

PREMIER EVENT LAUNCH CREATIVE TEAM

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I AM PHRESHY would like to thank Ervin Michael Rodgers, JMulan agency, and every supporter for the opportunity in helping make this event a success.